Career Pursuit Today Meets New Technology and Media
They're ubiquitous for the modern world. Much of what we know these days in some way, shape or form comes from Google or another web or even mobile source. The internet has even eliminated many of the traditional jobs. Chances are you found this online resource via search engine or social media sharing! To say that your next job is going to require some integration with new media or technologies is an understatement. You probably know that already: it's part of the reason behind your own specific career questions and searches. But which technologies, what careers and how to make the bridge between? Can you meet the technology requirements for new careers?
For starters, it is vital to understand current roles of education. Arguably, a sturdy bachelors degree today is more essential than ever as economic foundation. In economic downturns, more people go back to school to get their competitive edge. We've seen more and more MBAs turn out. More and more professors in the university and college system have Ph.D.s because they the system can require them: those who want a teaching career are more than willing to obtain the educational requirements. But traditional, advanced education and degrees may not be the only or best educational opportunity for students today for the right careers.
Take for example digital marketing. With the internet having played a large role in business and promotion now since the mid '90s, its constant rebirth and change has made traditional degrees and professors even almost impractical. While NYU, San Diego State University and even Georgia State University in Atlanta have offered solid classes in social media marketing for years, reliable, full degree programs on that subject are still virtually non-existent. And the industry leaders on the topic are rarely those with "relevant" or advanced degrees.
What we have seen in today's educational and academic climate is the growth of specialized certifications. If you want a career in advertising creative, a traditional BFA may help but not much. Besides experience, job requirements come down to software technical skills and quality of creative portfolio. How you achieve those may have nothing to do with a traditional, university arts degree. In Atlanta, Georgia, there are two highly reputable schools -- the Portfolio Center and the Creative Circus -- neither of whom are traditional colleges nor offer degrees.
What they do offer is the training to build a professional-quality portfolio, technical software training and certifications. And those certifications and names do land jobs. But back to our introductory topic here, how do those careers interact with modern technology and digital, social media? While a graphic designer or creative director 25 years ago may have focused on magazine ads and brochures, today's designer creates web and social icons, Facebook banner designs, mobile app interface designs and animated digital advertisements.
But for you the question sits: What is your best career match across multiple aspects, and what does it take to get there? Which is where our new career coaching services come in. Let's get there together with occupationprofessor.com career coaching and aptitude testing.
POSTED: 7-12-2015 at 2:51 PM (EDT)